A MESSAGE FOR NIELSEN
Your next Senior Digital Marketing Specialist is already putting in the work.
Hi Nielsen team! I’m Andrea and I built this page to show you a sample of what I’d do as your Senior Digital Marketing Specialist. Scroll down for live examples of web copy, email segmentation strategy, and persona-driven messaging built for you.
ROLE REQUIREMENTS → MY EXPERIENCE
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Copywriting with human voice + technical SEO
7+ years writing web & email copy; balanced keyword strategy with brand storytelling at ACD Systems
Email marketing platform expertise
End-to-end email production; templates, segmentation, multi-language deployment
Audience segmentation & persona-based messaging
Behavior and industry-based filtering with targeted 1:1 communication at scale across global campaigns
Full campaign ownership
Concept → strategy → delivery across digital channels, often as de facto project lead
AI fluency for smart scaling
Actively leverage LLMs (ChatGPT, Claude) to amplify output, not replace judgment
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Web copy rewritten for humans and algorithms
Here’s a sample of how I’d approach Nielsen’s web copy, transforming technical language into content that resonates emotionally while working harder for SEO and AEO.
[CURRENT] FROM NIELSEN.COM/SOLUTIONS
Connect to audiences — everywhere. Solutions that power a better media future.
Audience measurement: Know everything about your audiences with cross-platform measurement data comprised of the entire population and its shifting habits.
Media planning: Power your media planning and invest where it matters most with comprehensive data that shows where, when, and how to reach your target audiences.
Marketing optimization: Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey.
Gracenote content metadata: Connect audiences with the TV, movie, sports, music and podcast content they’ll love.
[REWRITE] HUMAN VOICE + SEO/AEO OPTIMIZED
Your audience is always on the move… where are you?
Audience measurement: Audiences don't sit still and neither does Nielsen. Whether they're watching live TV, streaming at midnight, or listening to a podcast on their commute, we give you the complete cross-platform picture — not a fragment of it.
Media planning: Stop spending on gut instinct. Nielsen's planning data shows you exactly where your audiences are, when they're reachable, and which channels are worth your budget before you commit a dollar.
Marketing optimization: You're already spending on media. The question is whether it's working. Nielsen connects your advertising to real outcomes across the full customer journey, so you can optimize when it matters.
Gracenote content metadata: The right content means nothing if audiences can't find it. Gracenote's metadata powers search, discovery, and recommendation across every screen and platform — so your content gets viewed, not buried.