Multi-Channel Campaign | Email, Website Landing Page, Social Media & In-App Message
Project: April Fool’s Day Prank - ACDPee™
Highlights
Developed and executed an original April Fool’s Day 2025 campaign concept
Led creative direction for the campaign design, graphics, and copy across all channels
Utilized AI for copywriting and design with hands-on refinement and editing
The email campaign saw a 3% spike in open-rates
Social channels surged in organic engagement
For me, the true measure of success was that some people actually believed ACDPee™ was a real product launch, validating both the design quality and comedic execution
Website Landing Page
Professional graphics, branding, and copywriting that played on features found in the actual product line
Seamlessly integrated with company branding
Email Campaign
Introduced ACDPee™ as a new offering from ACDSee
Aligned with the established brand identity
Social Media Posts
Showcased hilarious fake reviews
Created swipeable content to drive user participation
