EXPERIENCE

Senior Web & Graphic Designer, Marketing / ACD Systems International

  • Plan and execute end-to-end global marketing campaigns across digital channels, from concept and strategy through delivery, in multiple languages

  • Design and build targeted marketing emails using an email editor, including copywriting, graphics, and HTML layout

  • Create comprehensive product launch assets including artwork, in-app graphics, web pages, supporting copy, and all marketing materials

  • Manage website updates and maintain digital presence across company platforms

  • Design advertising creatives for both print and digital media

  • Leverage AI tools and delegate tasks strategically while executing hands-on production work

  • Often take the lead on marketing projects, coordinating timelines and deliverables

2018 - Present

Website & Social Media Marketing Manager / Palliser Rooms EQ3

  • Developed and successfully executed a multi-platform marketing plan that ensured year over year in-store sales growth

  • Oversaw all advertising & promotional content across various platforms: television & radio commercials, flyers & newspaper ads, editorials, outdoor signage, social media & online ads

  • Redesigned website to improve online customer experience

  • Created content across social media accounts: graphics, videos, and website blogs

2016 - 2018

Freelance / Andrea Minter Design

  • Built websites for clients using CMS platforms, as well as partnering with web developers

  • Designed digital and print graphics; everything from wedding invitations & business cards to online ads and cohesive digital campaign assets

  • Provided branding services; including logo creation

2009 - 2018

EDUCATION

New Media Communications

  • Diploma Program - Sask Polytechnic

2008 - 2009

  • Marketing campaign planning and execution

  • Graphic design for digital and print media (raster and vector formats) (Adobe Creative Suite including Photoshop/Illustrator/InDesign, ACDSee Photo Studio Ultimate)

  • Generative AI tools (Midjourney, ChatGPT, Claude)

  • Email design and development for targeted multi-language segments (Beefree, Mailchimp, Notepad++, DeepL, Cyberduck)

  • Copywriting and content creation

  • Product launch coordination and asset creation (Axialis)

  • Web design and CMS platforms (Wordpress, Squarespace)

  • Video production and tutorial creation (Adobe Premiere Pro, LUXEA Video Editor Pro, Audacity)

  • Project management and collaboration across teams (Microsoft 365 Suite including Word/Excel/Outlook/Teams, Slack)

PROFESSIONAL SKILLS

  • Creative problem-solver who thrives on turning ideas into reality

  • Strategic thinker with a knack for campaign planning

  • Calm under pressure with a track record of on-time delivery

  • Adaptable and quick to learn new tools and technologies

  • Clear communicator who navigates feedback from all levels

  • Excellent collaborator across teams and departments while thriving with autonomy and minimal oversight

  • Driven, resourceful, detail-oriented, and ALWAYS up for a challenge

PERSONAL SKILLS

REFERENCES

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