Highlights

• Develop targeted email strategies focused on driving clicks and conversions

• Deploy contrasting design approaches based on market saturation: simplicity during high-competition periods (Black Friday/Cyber Monday) and visual storytelling during regular promotional cycles

• Stay ahead of trends by monitoring competitor tactics and inbox patterns to strategically stand out (I am currently subscribed to way too many email newsletters!)

• Create evolving, value-driven content to combat email fatigue while maintaining brand standards

• Design compliant email campaigns adhering to CAN-SPAM, GDPR, and global email regulations while optimizing deliverability and engagement